Lucky Charms “Diamond Dazzle Dancers”

Kids LOVE this spot. In the quarter after it launched, Lucky Charms saw a record increase in sales, making it the most successful commercial in the history of the brand. This was the first spot in a new campaign by Saatchi NY, and was a huge shift in tone. We’re super thankful to them for letting us be playful, cool, and a little weird on this one.