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Geox 'Start Breathing' ft. Nicole Paris

Director:
Rankin
Production Company:
Rankin Full Service
Agency:
Doner London

Doner London approached us to create an original piece, consisting of human sounds, for this stunning spot by renowned fashion photographer Rankin. Our piece, featuring innovative beatbox artist Nicole Paris, went on to win best a London International Award (LIA) for Original Music Score.

PRoject breakout

In our initial creative call with the agency, the idea of using HUMAN SOUNDS was one direction they wanted us to explore.After that call, we had an internal brainstorming session, and recalled a viral video we’d recently seen with a father/daughter beatbox battle. We immediately started the process of tracking down NICOLE PARIS, the incredible beatboxer in the video. Several calls later, we found her in St. Louis and began discussions to enlist her amazing skills for the project. We’d soon come to learn that Nicole had never set foot in a recording studio. We booked a session with her in St. Louis and captured some stunning raw material. We took that material back to our LA and London studios and produced the LIA Award-winning piece that provided a rugged-yet-elegant soundtrack to this gorgeous GEOX film directed by lauded fashion photographer RANKIN.

Check out Nicole in the studio for the first time...


What’s a Rich Text element?

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H3 headline

H4 headline

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H6 headline
Quote text is treated like this

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Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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Award

LIA

Tune in  ///////  Isolation radio station
Tune in  ///////  Isolation radio station
Tune in  ///////  Isolation radio station
Tune in  ///////  Isolation radio station