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TikTok x Clorox 'YASCLEAN'

Director:
Production Company:
Agency:
TikTok/ByteDance

We created an original 'Mini Record' for this TikTok x Clorox Scentiva brand challenge, which became one of the most successful in TikTok's history with over 10B+ hashtag views to date.

PRoject breakout

Clorox Scentiva teamed up with actor, activist and fashion icon Billy Porter to challenge consumers to reimagine their clean routine with a musically-charged TikTok transformation challenge to turn homes across the country from drab to fab.
We were given a solo take of Billy speaking some campaign catch-phrases, and were tasked with creating an earworm that began with some tension to represent viewer’s “drab” spaces, then transitioned into a “fab” release and reveal. During our creation process, we kept coming back questions like “how can we guide creators to interact with this sound?”, and we made sure that everything in our 15 second track served the purpose of getting people to engage and interact with the challenge.

What’s a Rich Text element?

H2 headline

H3 headline

H4 headline

H5 headline
H6 headline
Quote text is treated like this

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

sdpojfopsdosjfsdfsfosdjfposdopfsdopfjsodfsjdfsdfsdfsdfnsdfsa

oauhsouahdoiaosihdiasdo

asihdaisdiaisdhoiasd asdihasi daaljhi uusiakj asjncxasb ashxjkahjs kxjabs xjhabs xakjsb xkjasb xjkabsx ajks bxkjabsxk jaksx kajsnx jkasx kajs xkjans jxajsx kjansx asxk asx

jbaskjakjdasbdajbdadkj ad ao kasn dlkad Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

HASHTAG VIEWS

10B+

Tune in  ///////  Isolation radio station
Tune in  ///////  Isolation radio station
Tune in  ///////  Isolation radio station
Tune in  ///////  Isolation radio station